What are social media videos, and why use them?
Social media videos are powerful tools used to communicate your product or brand to your audience and drive engagement over a short window of time. Designed specifically for social media platforms, they’re formatted and optimized for mobile and web viewing—often starting with a snappy hook that draws viewers into combat short attention spans.
Social media videos have a variety of different purposes. Depending on what audience you’re looking to target, social media videos can be used to build awareness, as a call to action, to educate your audience… the list goes on. And with social videos generating 1200% more shares than text and image content combined, creating videos for social media has quickly become an essential part of any marketing strategy.
When and how should I use social media videos?
Social media videos should be used to drive engagement: likes, comments, shares, you name it. That engagement is what allows the algorithms built into social media platforms to bring your content organically into the feeds of new audiences. Additionally, social media videos should be used to communicate what your brand is all about and generate new awareness and enthusiasm. However, it’s important to keep your social media content light and digestible–people use social media to be entertained and to connect, not to be bogged down by ads.
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