What is a video series, and why use one?
We view a business video series as a collection of informative videos created with the same end goal in mind. Traditionally three or more videos, they’re designed to have a universal appeal to customers and non-customers alike.
We live to tell our clients’ stories—and we especially love the storytelling opportunities that a business video series can provide. It’s a chance to push beyond strictly selling a product or service. A business video series offers a unique opportunity to connect with a wider audience, help them better understand complex topics within your industry, and encourage them to engage with your company. In other words, a series is a valuable tool to build your brand.
When and how should I use a video series?
Oftentimes, a video series is created after explainer (or sales) videos, testimonial videos, and other tutorial content has been well established.
It’s important to roll out your business video series through channels where you expect to see repeat traffic. That way, the series is consumed consistently by the same audience.
Publish your series via social during a key business initiative and add value to your followers. For example, share a video series on how to properly file your taxes during the early part of the year. Or include the videos on your blog—or a separate website—and add more content around the topic(s) that the series explores. We often advise clients to post their business video series on YouTube—it’s a smart way to keep the narrative intact. The platform allows you to group videos into a specific series and then autoplay from one episode to the next.
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